The Lavender Project is a mexican farming enterprise whose main purpose is to create jobs, sustain our families and better our community via the development of sustainable, alternative agricultural processes, innovative products and responsible business practices.

This rural enterprise is located in a small community named La Colorada in the state of Guanajuato in 2008. The idea of switching traditional subsistence agriculture to more value added crops was initially presented in 2005 to the farmers of  La Colorada by representatives of St. Anthony’s Alliance, based in Albuquerque, New Mexico.

In this project they use lavender because it is a very resilient plant that grows well in climates similar to La Colorada. It is a plant that has a longer life span, needs little water, a lot of sun, no fertilizer and has many bi-products and the market of aromatherapy products is growing in Mexico. Most of the profits of the products go back to the community.  They offer the following products: natural hand crafted soaps, lavender sewing products, essence oils and more.

This social enterprise includes: funding for the transportation of ill people from the community to city hospitals or clinics, partial or full coverage of prescribed medications not covered by the government-sponsored health insurance system, free meals  for the poorest and most indigent neighbors in the community.