Is an inititative that works in rural areas of Vietnam to help people through agricultural practices so they can have a sustainable income.

 

In the last class we had the opportunity to talk with the Director Phuong Dao Tran who explained us why the company is not certified as a Fair Trade. In 2009 they tried to get this certification but there wasnt enough money and they chose the Direct Trade, this means they buy the coffee directly from the farmer.

 

I really liked that that they care more about their people than their public image, Oriberry Coffee prefers to pay their farmers the extra money so they can pay household bills, school books, equipment, etc.

 

One of the initiatives is to have coffee tours for the customers to teach them how the system Works. The director explained us that the farmers in Cambodia are not able to reach the level of producing and exporting coffee, like Colombia and Brazil, because of the lack of space. And that is easier to produce organic food than coffee in this area.

 

He told us that Social Enterprises should focus first on the basic needs of the people and then in the needs of being noticed. This type of business is driven by humanity and responsability, all that matters is helping people in need and making them feel valuable and efficient inside a company. Oriberry lets the farmer decide which type of market they are going to be selling

 

One of the things that he recognized was that design plays an important role by being the first thing the client has contact with, design helps to sell the product and to keep it inside the market competition. 

 

Oriberry is involved in a number of community projects throughout remote rural areas of Vietnam to have following outcomes:

 

• Improved transport access.

• Development of Good Agricultural Practices.

• Implementing Education & Health Programs.

• Improved Water Supply & Sanitation.